DUBAI: Entrepreneurs and husband and wife duo Luma Makhlouf and Haider Al-Assam are the founders of Dubai’s hugely popular Maiz Tacos and Good Burger. Here, Makhlouf pens her thoughts on the food trends we can expect to see in the region in 2022.
Coming off the back of a challenging year largely centered around the pandemic, we are declaring 2022 the year of health and rebuilding. Looking forward, food trends will incorporate a return to local produce, entertaining and sustainable food practices.
More than ever before, consumers are focusing on their health and are looking to strengthen their immune system, making fresh local produce their preferred choice. What used to be an industry that knew no borders, the pandemic meant importing food became more expensive and less timely. Returning to basics, consumers will choose organic, local produce and clean ingredients. Post pandemic, some of the most successful brands are the homegrown ones that built up their resilience under tough conditions. Local suppliers offering authentic “farm to fork” produce will resonate with consumers seeking to focus on their health.
Return to entertaining
As people start to celebrate events they missed out on during the pandemic, catering demand is set to increase. Consumers are looking to create new, out of the box experiences and are therefore seeking tailored, personalized catering solutions. We are seeing increased corporate marketing budgets as demand for events such as product launches increase in line with the reduction of pandemic restrictions.
Consumers are increasingly choosing sustainable produce as they become more aware of their carbon footprint and the impact of their choices. As the population increases, so too will food production. Aquaculture and hydroponic farming are two aspects that will help the UAE in particular create a more sustainable food industry, and consumers will favor the health benefits of fresher, healthier produce. An increase in plant-based diets means consumers’ choices will be less taxing on the environment and they will be looking for ethical, sustainable ingredients that can help them achieve their health goals.
The increase in demand for healthy, nutritious and sustainably sourced foods will shape the food industry this year. Consumers will look for foods and catering options with nutritional benefits as healthy eating becomes mainstream and entertaining with our loved ones finally returns.