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Alicia Keys praises Saudi craftswomen for personalized gift

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Thu, 2022-02-17 16:18

DUBAI: Grammy Award-winning singer Alicia Keys has thanked a Saudi nonprofit enterprise that created a personalized bag strap for her.

The brand, Namat, which offers locally manufactured, customizable and functional garments, shared a short clip of the hit-maker on its Instagram account on Wednesday.

“To the ladies who designed this beautiful piece for me from Namat, I just wanted you to know I got it and it is so stunning,” Keys says in the video.

“The translation, the words, the energy, you captured it. You captured the meaning. You are the meaning, which is why you captured it. So, you mean so much to me and I just wanted to tell you that I adore this. This is a very special gift to me and thank you for blessing the world.”



A post shared by Alicia Keys (@aliciakeys)

According to Namat, the strap was inspired by the local patterns of Saudi Arabia and AlUla, along with symbols that represent Keys’ hit song “Girl on Fire.”

The wide, beige strap is “a tribute to her strong belief in women’s worth, her dedication to empowerment and to giving women a voice,” it said on Instagram.

The gift was presented to Keys at the Women to Women town hall event at AlUla earlier this week.

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